Tower 28
A more streamlined creative briefing process
Turning proven creative concepts into brand-aligned briefs.
“It surfaces top-performing content, breaks down why it works, and recreates proven concepts with brand and product-aligned scripts and creative briefs.”
From proven concepts to clearer briefs
Tower 28’s team describes a workflow that surfaces strong content, explains why it works, and translates those findings into scripts and creative briefs aligned with the brand and its products. Jessica Hou also credits Hypesonic with significantly streamlining the ads briefing process.